Functions-Who Does What

Functions and Roles: Who Does What?

In BrandBlum, different roles have specific responsibilities when it comes to managing, participating in, and monitoring promotional programs. Let’s take a look at the key features and which roles are involved in each function to keep everything running smoothly.

BrandBlum includes the following key features:

Promotional Program Setup & Design

Think of this as setting up your very own promotional party! With BrandBlum, you can create and design promotional programs effortlessly. This means you can give your promotion a catchy name, decide how long it will run, set the rules, and create tasks that the store owners will need to complete. It’s all about making your campaigns organized and fun!

Who’s Involved: Brand Marketers

Promotion Participation Activities (Engaged Activities)

Once that your promotion is set up, it’s time to get everyone involved! Retail store team members and brand sales team members can jump in to complete and approve tasks. This is where the real action happens—everyone works together to make the promotion a success.

Who’s Involved: Retail Store Team Members, Brand Sales Team

Promotion Monitoring (Observation)

Keeping an eye on how everything’s going is easy. Brand salespeople can monitor all the promotion activities and view the data. They can see what’s happening and make sure everything is on track.

Who’s Involved: Brand Salesperson

How Marketing and Sales Team Up

In our setup, Marketing and Sales are like a dynamic duo. The Brand Marketer gets the promotion up and running, while the Brand Sales Team builds and maintains the relationship with the retail store. They keep the store team in the loop with feedback on how the promotion is going, ensuring everything runs smoothly and everyone stays happy.